In 2004 the term "Web 2.0" was originated by O'Reilly Media. The "2.0" means that this is the second generation of Web usage.
Web 2.0 has created a variety of new and innovative ways to promote Web sites using social bookmarking, social networking, blogging, wikis, RSS Feeds and video feeds. These all allow and encourage user interaction, thus the term "social" is often involved. Search engine optimization now relies on using Web 2.0 methods to increase web traffic and exposure on the Web.
Many different methods are now available for new Web sites to easily build a Web presence without spending a fortune. This allows you to market your Web site to thousands of Web users. [source: http://www.technewsworld.com/story/66051.html ]
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